i'm vapin' it
PROACTIVE
During Lockdown 3 all the restaurants closed, meaning many people on city outskirts couldn't get a taste of their favourite burger, the Big Mac.
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Or could they?
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Copywriter partner: Martin Lindley
With vape flavours like popcorn and cheesecake already out there,
we thought surely Big Mac Burger was the next obvious choice.
But with no money to actually make it, how could we make the idea famous?
The answer was a bit of mischief.
So with my old partner, we created a character, Dave, and crafted an elaborate narrative around him.
The story was shared globally from Spain to Australia.
How Martin became Dave
Taking full advantage of
lockdown hair growth.
Lookin' good!
Neckbeard he insists
he normally shaves
Not wearing his glasses.
So he can't see but looks the part.
Perfect.
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Plain old work t-shirt
from his time pulling pints.