PROACTIVE
HELPING OUT
OF HOME
When Covid put us out of a job, the economy and the mood were both a bit troubled.
So my creative partner and I came up with Peckham Power.
A zero-budget campaign to uplift our local community and promote local businesses.
We humbly did everything ourselves.
From getting people to take part, interviews, photography, to putting posters in the shop windows.
Featuring over 10 businesses over the summer months.
We also got involved on Instagram. Building a platform of over 1000 followers.
Sharing the personal stories of local businesses and their founders during lockdown, when visiting in person wasn't possible.
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We flyposted positive messages across Peckham, to bring it all together.
As a nice bonus, our posters made a cameo in both trailer and movie for breakout director Raine Allen-Miller's debut film 'Rye Lane'.
Peckham Power also got featured in the news, including The Drum.
And it was permanently immortalised in oil paintings by local artist Mark Pearson.
