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MAC Cosmetics were launching their new Studio Fix Foundation, with shades to match all skin tones.
I helped them celebrate this with a pop-up that championed people who expressed their individuality.
WE SEE YOU
First, we got people on the street to have their portraits done.
By the brilliant illustrator Alexandra De Assunça.
individuals HAVE MANY ANGLES
Then we brought them inside, where their image was repeated by hundreds of small mirrors.
Which was also a neat way for people to see that the product actually works.
Purchased AND PERSONALISED
Finally, we let people splash their name all over any products they bought on the day.
EXPOSURE
Thousands of people sampled and bought products at the popups.
And over a million people read articles or interacted digitally with the campaign.
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