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Knorr
Knorr wanted to re-energise their social channels and encourage people to up their cooking confidence.
So I created and art directed, a modular campaign with over 250 tasty content shots. Showcasing 30+ recipes and 25 different Knorr products that could be used with endless messaging across key global markets, in the agency and brand's first 'Supershoot'. Now used as a 'Best in Practice' example across Unilever.
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Agency: MullenLowe Global
CD: Fabiano Gomes
Chicken Taco 15" Social Edit
Veggie Penne 15" Social Edit
And a live example
Capturing every step of a content recipe, from visual social hooks to product applications

Case study




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