We learnt that there are always around 300 people waiting for a heart transplant.

So we made the first ever Valentine's card that literally gives your heart away to another person with a QR code.

On the days before, we 'reverse shoplifted' them into stores

And handed them out to forgetful commuters.

Created a website for more info and to download a free copy.

and got some great coverage.

BEHIND THE SCENES

We shot the card ourselves using real pig's hearts on a chilly February day.