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We've got bottle
PROACTIVE
Coca-Cola is the most littered item on UK beaches.
So we wanted the brand to push harder for a bottle deposit scheme.

We hijacked Coca Cola products with new labelling that drew attention to it's damaging impact.
Running a guerrilla campaign in convenience stores and supermarkets along the English coastline during peak summer 2021.



We got the story out online
Our website manifesto

Covered in print and digital media, where the environment secretary's office made a promise to sort out the deposit scheme.
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