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Cif
I helped lead the global rebrand of Cif, re-energising their socials with a premium positioning and confident attitude.
Creating a modular campaign that captured over 380 motion content shots. Showcasing 20 surfaces and 15 different products across multiple cast for multi-use across key global markets.
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Agency: MullenLowe Global
Proof of concept edits
We shot almost 400 assets, here are a few...

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