BA needed help to re-establish its British identity, so we helped relaunch it as a British Original.

The new campaign involved 500 original OOH executions sharing emotive reasons to fly.

With my creative partner we wrote over a hundred of them, as well as radio scripts.   

​

Agency: Uncommon

CD: Christopher Keatinge

Partner: Martin Lindley

​

Cannes Lion Outdoor Grand Prix '23